“Facing fear has been the cornerstone of my life.”
I started riding dirt bikes at four years old. The noise, the speed, the good and the bad of it—I was hooked right away.
Whether that was as an amateur racer trying to make my way to the pros, or pushing the sport of freestyle motocross, or facing a career-ending injury and putting every penny I had into a tattoo shop in a casino—it’s been the same throughline. Challenge yourself. Push the limits. Get up, dust yourself off, keep pushing forward.
100% adrenaline and dopamine is addictive. Guys like me prove that.
A clubhouse, not a surgery center
When I started Hart & Huntington, tattooing wasn’t what it is now. It was back-alley, shitty part of town strip malls. So I built the kind of place I’d actually want to hang out in—first-timer friendly, more lounge than surgery center. Whether it’s your first tattoo or your hundredth, the chair is yours.
That mentality is why H&H became what it became. The shop in the Las Vegas casino, then the TV show, then locations in Orlando, Nashville, and beyond. We changed what tattooing felt like, and every shop we’ve opened since carries the same energy—welcoming, real, no judgment.
For me, getting tattooed was a statement. In the late ’90s, motocross was chasing a clean-cut NASCAR image, and a handful of us got pushed out of the sport for ink. So I went my own way and built the most successful privateer Supercross team in the business.
“Tattoos are a lifetime yearbook.”
They mark who you were, who you became, and what you stood for along the way.
Hart & Huntington × Indian Motorcycle
For the last 10 years, Big B and I have been working with Indian Motorcycle. They’ve been pro-builder, pro-modification, pro-aftermarket since day one — and that kind of partnership is rare. It’s why we launched Hartluck Parts on the Indian platform, and it’s why this collection exists.
The Risk Takers collection brings two of my biggest loves in life together: tattoo culture and motorcycle culture. Tradition. Great colorways. Not over the top, not too much in your face. The kind of stuff you want to put on your body whether you’re jumping on your bike, heading down to the local bar, or out for dinner.
If you’ve ever stood up after a hit you weren’t sure you could take — this one’s for you.
— Carey Hart
Behind the lens with the Risk Takers crew
